Why SEO Is The Engine Room Of Content Marketing

Engine illustration

Your Consumer’s Journey

When you’re looking to spend money we know that your customers will turn to search.

What they will be looking for is content, because content: Informs, answers questions, compares products, build consideration sets, help you make safe and smarter buying decisions, and helps you get the best deal.

It’s SEO that helps you define precisely what content is needed. Checkout our Content Marketing Matrix, I can prove it.

Be Honest, How Are You Doing?

It’s so obviously important, so the question is: do you have the content to be found and is your content optimized to perform?

The answer is in your analytics. How much organic traffic are you getting? Relative to your competitors and relative to other sources of traffic like paid search and advertising? This is important because done well, organic search should be your largest source of traffic and your highest ROI channel.

It’s great SEO content that creates the big ROI.

Complexity

I’d like to say that all you need to do is write great content and the traffic will be there. It won’t. The opposite is also true. If you have a perfectly optimized website and OK content, the traffic won’t be there either. You need both.

This means there is complexity to deal with. Some of this is solved with data and technology and Molecule has invested in making complexity simpler. There are also challenges with organisations and the humans that work in them. There are also ways to smooth out these challenges as well. Better communications being at the heart of the solution.

This means world-class SEO is not simple. But here’s some good news delivered by someone who has a brilliant ability to see things as they are, Seth Godin.

“most competitors quit long before they’ve created something that makes it to the top.”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

You can take great comfort from this as all I have to do is stay really focused on creating great and not give up. By the time you’ve achieved your goal, competitors have settled for second best.

Your SEO team can handle complexity and need your total support and encouragement not to quit.

Be A Leader

How many company strategies have the word ‘leader’ in their mission statements and objectives? How many really mean it and will do what it takes to achieve it?

Ask your SEO and Content Marketing team if they HONESTLY have the plan and resources they need to be a market leader?

“It’s Almost Impossible to Overinvest in Becoming the Market Leader.”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

What does success look like? I had the pleasure of working with the Moneysupermarket SEO team over many years and not just in numbers of people, but also in the talent of the people they hire they play to win. Billion £ businesses can be forged from an SEO and Content Marketing uber play.

Have You Invested In Your Content Marketing Engine Room?

When it comes to month after month traffic and revenue, businesses survive and thrive off the back of SEO and great content.

To win your market your SEO investment needs optimizing. Do it!

 

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