Re-Thinking The Content Creation Agency

Content That Resonates & Performs

Molecule are an agency that are changing the way content creation is planned as well as raising the bar on quality of the content being published.

This matter because you don’t just want to have pages of mediocre content representing you, your company, your brand and everything it stands for. You want content that resonates with your audience, content that they are delighted to have found, and inspired enough as a result to act.

This kind of content needs planning. The right writers need to be briefed professionally. The content they produce needs to be managed through to publishing, and when it’s published it needs to be optimised, re-formatted, adapted and promoted to ensure it reaches its audience.

The 5 Components Of Successful Web Content Creation

Content Ideation

When we talk about content ideation we don’t mean white boards and beanbags. We mean merging multiple data sources to get insights into what people want to find throughout the consumer journey.

Content ideation can involve the big idea content that they feel compelled to share with friends and the highly functional content that makes them want to click to buy. The data informs what is needed and what is likely to work. It also sets the bar in terms of quality and we’d like you to want and demand the best content on the web for whatever the data tells us is needed.

Content Auditing

Until we know what you have, where the value is, what works and what is falling short, we can’t make decisions on what is being left alone, improved, or created from scratch.

The value part of this is especially important as we want to ensure that content with link equity, referred traffic and is part of buyer journeys is fully understood and utilised.

Copywriting Services

Molecule have created a network of outstanding writing talent that knows how we work, loves our way of briefing, knows how high we set the bar, and delivers what is needed.

We chose to work this way as it gives us expertise in a large variety of industries and allows us to be able to scale based on demand. It’s not uncommon for a client to require a lot of great content fast.

Pictures & Words

We love our words with copywriting have huge impact on client website performance. We also like ensuring the words are supported with the right images.

Great images are not just important for the main website content, they matter for the supporting email and social media posts. Without them, in a variety of sizes and formats you won’t get the clicks your content deserves.

Optimisation

Once your content is published it needs to be optimised. Not once and then forgotten, but ideally through time.

What this means in practical terms is knowing what the content is designed to do, the keywords it’s targeting, if it was created for SEO, and where it is in the Information Architecture of the website and what content it should be linking to and from.

READY TO LEARN MORE?

Let’s schedule a short introductory call to see what we could achieve together.

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